The public library can do without a groovy, hip, or cutting edge image. Customers already know what the library has to offer. Non-users won't be sold on its services by slick advertising--or what passes for it in those pathetic public service announcements.
Teenagers tell each other they can stay online all afternoon at the library, catching up with pals on Facebook. Job-hunters use the same computers to apply for positions, update resumes, and check for new listings. Mothers bring in preschoolers and check out a dozen picture books. Book club members are happy to find a copy of James McBride's The Color of Water for next week's meeting. There isn't anything flashy or glitzy about these transactions, but that doesn't mean they aren't important. Without the library, all of these people would be out some serious dough. Buying computer time and books adds up fast, and superfluous scratch is in short supply these days.
If you want to help out your own local library--likely neck deep in that red ink--ask the librarian how you can assist with the bailout. It ain't glamorous, it doesn't "rock," but it is vital.